top of page

ABC's Plum-tastic Christmas: Sip, Savour, Celebrate

Updated: Dec 27, 2023



The story of plum cake in India goes back in time when the East India Company brought this fruity delight to our shores. But, our desi twist to things didn't take long to kick in. We Indians love our flavours as diverse as our festivals, and plum cake was no exception.


In the lands of Thalassery, year 1833 a British planter named Murdoch Brown strolled into town cradling a rich plum cake straight from England. Eager to recreate this culinary marvel, he approached the local baking maestro, Mambally Bapu. Forget yeast, Bapu swapped it with locally brewed liquor – a genius move that birthed the Indian tradition of Christmas cakes. Instead of French brandy, he went local, infusing cashew apple and kadalippazham (a banana variant). Thus, the Indian tradition of Christmas cakes took a swirly, boozy turn.


Now, moving to the vibrant land of Goa, here the Christmas cakes donned a unique and different avatar. Flour and butter took a backseat as Goan staples like coconut milk, rice flour, and ghee grabbed the limelight. Baked on stovetop clay ovens with hot coals, these Baath cakes brought a coastal breeze to the Christmas table. 


Plum cake has become the rockstar of Christmas celebrations. It's not just a cake; it's a tradition, a slice of festive history that we all eagerly await every year. The warm spices, the rich fruits, and that perfect balance of sweetness. 



ABC's Plum-spirational Twist


But the evolution doesn't stop there! Enter the modern era where plum cakes have undergone a transformation to suit every palate. Vegans, rejoice! Eggless and vegan versions have sprouted like festive confetti.Arbor Brewing Company has taken the plum cake game to a whole new level by bringing their own spin. This holiday season, ABC is delivering the festive cheer with not one, not two, but three variations of the plum cake - because, why not have them all?




ABC Plum Brownie with Gingerbread Biscuit – it's like the cool cousin of the traditional plum cake, with a hip twist that will make your taste buds dance like they're at a Christmas party.


Then there's the OG, the classic, the one that never goes out of style – the ABC Plum Cake, it's like a warm hug, bringing back memories of Christmases past.


But wait, there's more! ABC knows that some of us are on that health kick, even during the festive season. So, they've rolled out the ABC Carrot Plum Cake – the healthy version, eggless and guilt-free. Because nothing says 'Merry Christmas' like treating yourself with some goodies!



And guess what? You don't even have to put on your boots and travel through snow to get these treats. ABC's Christmas Bakes are just a click away on Swiggy, Zomato, and of course, at Arbor Brewing Company.




So, this holiday season, why not pair your festive cheer with a side of ABC Christmas Bakes? Because who says you can't have your plum cake and eat it too? After all, 'tis the season to eat, drink, and be merry - with a generous helping of plum cake!


Merry Christmas and Cheers! 






Comments


bottom of page