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How it all began for Arbor Brewing Company India

August 11, 2016

We all know that beer is one the oldest beverages produced by man; dating all the way back to at least the 5th millennium BC as recorded in Mesopotamia and ancient Egypt.

 

What ‘s this whole fuss about beer you ask!

 

It was one of the first and easiest beverages to make that was potable. People have also fermented fruit, rice, sugarcane, and most anything else that contains enough sugar or starch for a long time, but ale was especially popular in Europe, which has become a dominant cultural influence in the world.

As they old saying goes, "In wine there is wisdom. In beer there is strength. In water there is bacteria."

 

That was just the beginning; the real story begins here. The Craft Beer revolution!

 

During the 1970s in Britain, CAMRA was the reason that the Craft Beer revolution enthralled. The Campaign for Real Ale a.k.a CAMRA started as a revolution against the home brewing companies that were selling out to bigger larger brewers

 

Meanwhile in the United States, as the amounts of light lager starting overflowing in the US, people wanted to taste something different. Giving up on the monotonous taste of mass produced commercial beers, home brewing was born. Craft Beer took a giant leap and starting emerging because of its unique taste and handcrafted style.

 

Similarily in 2012, a native of Bangalore dreamt of introducing craft beer in the Indian sub-continent. Gaurav Sikka, an alumnus of the University of Michigan, was a beer enthusiast during his college days and regular patron at the brewpubs of Michigan—Arbor Brewing Company being his favorite!

 

Although the craft beer industry was just starting to roll out in India, it struck Gaurav that what India really needed was some good ol’ American craft beer. Thus was the birth of Arbor Brewing Company India! Gaurav reached out to Matt and Rene Greff, the founders of Arbor Brewing Company, and convinced them to launch the brand in India.

Gaurav Sikka at Arbor Brewing Company, Bangalore.

 

In June 2012, Sikka signed a lease on a 10,000 sq. ft. space in downtown Bangalore in the heart of the city’s main shopping and entertainment district to launch India's first American craft brewery. 

 

Today ABC India, has a 7 flagship beers, namely:

  1. Bangalore Bliss Hefeweizen

  2. Phat Abbot Tripel

  3. Brasserie Blonde

  4. Raging Elephant IPA

  5. Michael Faricy Irish Stout

  6. No Parking Pilsner

  7. Smooth Criminal Honey & Lavender Ale